The Link Popularity Blog is a forum for Webmasters, link exchange partners and search engine marketers who want to learn how to improve their Website rankings, to find link partner options and use link popularity and search engine optimization. With BigLinx, you also have the option of using our link exchange SEO tool and a whole arsenal of items that will drastically improve your page rankings.
Monday, February 19, 2007
Search Engine Ranking Tools
Perhaps, you are a small business owner using your website to sell products or find qualified leads. By nature, you are a do-it-yourself kind of person, so you are orchestrating your own search marketing campaign. The good news is with time and persistence your website should begin paying dividends shortly. The bad news, you've now got yet another full time job.
Yes, search marketing is a complex blend of art and science. Pushing your web site to the top rankings requires a lot of work. And, there is no easy road mpa to follow because every site represents a different set of opportunities and challenges.
Hopefully, you've done the basics:
You have spent a fair amount of time researching your "keyword cloud" - finding highly-relevant keywords with good search volume;
You've signed up for Google and Yahoo pay-per-click campaigns -- setting your bids low initially and tracking results;
You've initiated a link trading or link exchange strategy to help your site's link popularity develop;
You may have already integrated a blog or other content management system in to your site, so you can post your thoughts and articles from others on relevant topics; and
If you are really diligent, you may have already started posting articles for others to repurpose.
So, you are doing all this work. But how do you know whether you are getting good results? For that matter, how do you measure results?
The true measure of success is difficult to capture. Of course, you can check the search engines to see what rank your site is for a given keyword. While that is useful, it does little to give you a big picture view of whether your efforts have converted in to any progress.
So, here's a list of a few tools that I like to use to help track the big picture:
Google's Webmaster Tool provides status information of your site as it actually exists within the Google search engine. Information includes, a list of indexed pages, lists of external sites linking to individual pages on your site as well as a number of index, query and crawl stats.
Use this PageRank Checker to see what your site's PR is across a number of Google's servers.
urlTrends (http://www.urltrends.com/) offers a nice wide view of your web site through a variety of sources. In addition to providing all the basics like Google PageRank and inbound link information, urlTrends provides historical trand graphs of many key data points. The service is free and there is an upgrade option that will track your results more regularly and send you the results.
iWebTool's Backlink Checker (http://www.iwebtool.com/) lets you see which sites are linking to you and provides the PageRank information, as well. Total links are not provided, so you cannot gather any objective data here. But, you can visually glance at the quality of sites ranking to you pretty easily.
SEOmoz (http://www.seomoz.org/) has a handful of tools. But the best tool in the bunch is the Page Strength tool that displays some common results, but also includes links in Technorati, del.icio.us and other cool tools.
WebmasterEyes (http://www.webmastereyes.com/) lets you see your site as if you were wearing special "Google Vision" goggles. Go to the urlTrends homepage and type in URL, hit submit and suddenly you will see your site with Google PR built right into your site. In fact, every link within your website will display the corresponding PR for the destination page. This is a handy way to understand which pages on your site are actually beginning to develop search engine credibility. Do a "link:" search of your most popular pages and you might find that the link popularity of those pages just happens to b higher than the poorer performing pages.
iWebTools's (http://www.iwebtool.com/) tool for "predicting" your Google PageRank. The site expressly disclaims any accuracy. Nevertheless, it is another objective algorithm to monitor your sites momentum.
Are you writing and submitting articles with the idea of marketing your internet business?
Discover how writing and submitting articles is now one of the most effective ways for marketing your website.
Are you using this internet marketing strategy?
If not, you may be leaving thousands of dollars of extra profits on the table by not utilizing this strategy.
Many webmasters are using this method to gain thousands of one way back links and on topic targeted traffic to their niche websites.
This is one of the many reasons writing and submitting original quality content articles is now the latest internet marketing buzz.
The two most effective techniques that you can combine today to really power a successful website with targeted traffic are:
1. Writing and Submitting Quality Content Articles
2. One Way Back Links
You already know that right?
Are you writing articles and submitting them using effective article submission services such as ArticleMarketer & SubmitYourArticle?
Many internet marketing pro's have been writing articles and submitting articles for several years using these services to help automate the process.
Submitting articles by hand can be a daunting task to say the least. After a month or two most article marketers realize this fact and find an article submission service to meet their needs.
I've gained well over 100,000 one way back links to niche sites from Google alone. This could not have been accomplished by hand without spending time submitting articles 24/7 around the clock.
When you know the value of submitting original quality content articles and how using the right keywords in your articles will drive on topic targeted traffic to your websites from the search engines, you start to see the light.
There are advantages and disadvantages with ArticleMarketer and SubmitYourArticle. Only you can decide which service is best for your article marketing efforts. I use both article submission services to utilize the advantages of each service most effectively.
So why don't all internet marketers write and submit articles for their internet marketing strategy?
The simple answer is that it can take time to write articles, submit them and get targeted traffic to your websites.
Many marketers want to "get rich quick" and make the mistake of purchasing so called "targeted hits" to their sites. They soon realize that their efforts are both a waste of time and money.
Another reason is that writing articles reminds us of school research papers, essays and reports that are a deep negative anchor in the subconscious mind.
Did you enjoy writing when you were in school?
If your answer is yes, you have an advantage over the 95% of internet marketers that want to make money online. Imagine how much opportunity there is for you because of knowing this simple fact.
The other 5% are taking advantage of this internet marketing strategy and getting targeted traffic to their websites writing and submitting articles.
Why do you think webmasters want fresh, quality, original keyword rich content?
The website owner can have an article with keywords that relate to their website content and gain massive on topic targeted traffic.
One way back links are key to helping your websites page rank when indexed by the search engines.
4 Simple Yet Effective Steps To Gain One Way Back Links and Targeted Traffic Writing and Submitting Articles
1. Write articles with quality original content, keyword/phrase rich articles, with links to your website in your resource box.
2. Build a website or web page with targeted keyword/phrase rich original article content for the targeted traffic that originates from your articles that you submit using the top submission services.
3. Make sure to use high quality descriptive keywords in the anchor text when you insert your URL using html. This helps your article to get picked up by the search engines.
4. Try not to sell anything in your resource box at the end of your article. You simply want people to visit your site from the link within the resource box.
Internet marketers that incorporate Google Adsense and or Affiliate Marketing with writing and submitting articles are making money hand over fist using this effective internet marketing strategy.
4 Effective Tips To Get Started Writing and Submitting Articles
1. Keyword Research. Find popular niches and keywords/phrases, using a keyword selector and suggestion tool.
2. Writing Articles. Write original quality content articles with keywords from your niche research.
3. Build Quality Content Sites. Build an original quality article content site incorporated with Google Adsense and or Affliliate Marketing products and services that are related to the niche of the articles you submit.
4. Research an article submission service that will fit your budget and that will be effective for your type of article marketing efforts.
Are you going to take advantage of the greatest internet marketing strategy online today writing and submitting articles?
Do whatever it takes to get started writing and submitting original articles.
For building long term residual targeted traffic and one way back links, there's very little you can do that will give you near the same effective results online today.
Dean Shainin is a well known author that has effectively used ArticleMarketer and SubmitYourArticle to gain well over 100,000 one way back links from Google alone and residual targeted traffic from the top search engines.
